Joint Conference of Verband der OsteuropahistorikerInnen e.V. (VOH) and Herder Institute (HI)
The Conference will be held virtually (UTC +1).
To receive the access link and password to the virtual conference please send an email to: [email protected]
MARCH 4, 2021
2.30–4.30 pm PANEL I: Marketing and Lifestyles in imperial contexts
Chair: Martin Aust (Bonn)
Corinne Geering (Leipzig):
Handmade by Local Artisans: Marketing Home Industry Products from the Late Austro-Hungarian and Russian Empires
Daria Sambuk (Halle-Wittenberg):
“Everyone Drinks Tea, but only Few Know How to Do it.” Marking Social and National Identities in 19th-Century Imperial Russia
Agnieszka Jagodzińska (Wrocław):
Advertisement and Identity. Jewish Consumer Culture in Eastern Europe at the Beginning of the 20th Century
3.15–3.30 pm Break
Julia Malitska (Huddinge):
“We Should not Merely Quit Meat but Transform Whole our Life”: Vegetarian Consumption and a Quest for Life-Reform in the Late Russian Empire
Lilija Wedel (Bielefeld):
Reichs- und russlanddeutsche Werbung im späten Zarenreich als Spiegel der Konsumpolitik, Konsumkultur und Kommunikationsnetze
4.00–4.30 pm DISCUSSION
Discussant: Kirsten Bönker (Göttingen)
4.30–4.45 pm Break
4.45–6.00 pm PANEL II: Advertising the “New” in the Interwar Period
Chair: Stefan Rohdewald (Leipzig)
Alexandra Chiriac (Bucharest):
Out with the Old, in with the New: Selling Modernity in Interwar Bucharest
Lavinia Popica (Akron):
Consuming American Goods in Interwar Romania: Buyers and Sellers.
Magdalena Burger (Bamberg):
The Role of the Czechoslovak New Woman as a Consumer: The Case of the Women’s Magazine Eva (1928–1938)
5.30–6.00 pm DISCUSSION
Discussant: Denisa Nešt’aková (Marburg)
6.00–7.00 pm FRITZ T. EPSTEIN AWARD CEREMONY
7.15–8.30 pm Virtual Meet and Greet via wonder.me
MARCH 5, 2021
2.00–4.00 pm PANEL III: Advertising and Consumption “Soviet Style”
Chair: Dietmar Neutatz (Freiburg)
Iryna Skubii (Kingston):
Early Soviet Consumption as a First Battle on the Cultural Front
Alexandra Evdokimova (Berlin):
Soviet Advertisement in the Krushchev Era: Functions, Values and Emotions (A Study of Moscow Cafés and Restaurants Guide from 1958)
Olha Korniienko (Kharkiv):
Under the Western Brand: Official Portrayals of Soviet Fashionistas in the Satirical Magazine Perets’
2.45–3.00 pm Break
Nataliia Laas (Waltham):
Market Researchers under the Soviet Command Economy from the 1960s to the Early 1970s
Adelina Stefan (Esch-sur-Alzette):
From Socialist Scarcity to ‘Conspicuous Consumption’: Foreign Tourists and Eating-out Practices in Socialist Romania of the 1960 and the 1980
3.30–4.00 DISCUSSION
Discussant: Annina Gagyiova (Prague)
4.00–4.15 pm Break
4.15–6.15 pm PANEL IV: Legacies of Soviet Consumer Cultures
Chair: David Feest (Lüneburg)
Airi Uuna (Tallin):
“Jack of all Trades”: The Many Functions of a Late Soviet Advertising Bureau
Stephanie Weisman (Vienna):
Smells like Socialism? On Sensory Specificities and the Emotional Branding of Perfumes in Polish People’s Republic
Tricia Starks (Fayetteville):
Addictive by Design? Tobacco Product Design, Marketing, and Smoking Uptake across the Iron Curtain
5.00–5.15 pm Break
Julia Obertreis (Erlangen):
Smoking as a Consumption Practice and Masculinities in the Soviet Union, 1950s–1980s
Leah Valtin-Erwin (Bloomington):
The Expansion of Western European Multinational Supermarket Retailers into the Post-Communist Region after 1989
5.45–6.15 pm DISCUSSION
Discussant: Alexey Golubev (Houston)
6.15–7.15 pm CONCLUSION / FINAL DISCUSSION
Summarizing Commentary:
Julia Obertreis (Erlangen) and Heidi Hein-Kircher (Marburg)
Contact Info:
PD Dr. Heidi Hein-Kircher
Herder Institute for Historical Research on East Central Europe
Institute of the Leibnitz Association
Gisonenweg 5-7
35037 Marburg, Germany
[email protected]
or Hanna Meisel ([email protected])
Contact Email:
[email protected]
URL:
https://www.herder-institut.de/go/d8-48a8f0
